Stages of omni-channel business maturity

Stages of omni-channel business maturity

In a market full of multi-screen, multi-device, multi-channel customers, in which digital technologies and applications constantly offer new channels, organizations work hard to design and implement their channel-mix strategy, omni-channel, integrated marketing & communication, unified commerce -or whatever you prefer to call it- strategy. Observing business practices across sectors and in a time perspective, I’m

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